The noisy silent luxury...Echoes of classic

Silent luxury is undoubtedly something that the market can no longer ignore and in one way or another trends have had to adapt and will have to adapt in the coming seasons.

Understated, well-made basics that don't flaunt their provenance, but convey an understated but undeniable elegance. This is the basis of quiet luxury, which is based on nothing less than classic.

The trend is more about lifestyle than anything else, which we love! It's about quality over quantity and having the instinctive style and confidence to invest in clothes that will last a lifetime....In this case, fast fashion is out of the way, even if the clothes are the latest of the season, because they're massive and affordable for everyone.

Excesses are totally discarded by going back to the essence, this does not mean that it is aimed at the mega-rich it is simply recognising the richness of details, materials and leaning towards quality making the whole lifestyle simple but exclusive.

Source: Happer Bazzar/ Elle

Quiet luxury says goodbye to logomania, flashy colours and extravagant details. Instead, the trend focuses on high-quality fabrics, timeless cuts and classic colours.By the way, "Quiet Luxury" is not exclusively about a lot of zeros on the bill. Rather, the trend defines a style aesthetic characterised by classic and chic pieces and a luxurious finish.

Gucci, Vuitton, Dolce Gabanna or Versace and their abundance of logos are questioned here being one of their main characteristics and the reason why many of their devotees love these brands.

This kind of luxury is based on a philosophy of simplicity and minimalism. A discreet lifestyle beyond ostentation is outside this concept: Kim Kardashian or Georgina Rodriguez are the current antonym of the silent or prudent.

Traditional luxury houses such as Oscar de la Renta, Dior or Yves Saint Laurent are leading the way in this trend by keeping up to date with their proposals without losing the sense of uniqueness and classicism. The breadth of luxury is at odds with the exclusivity it is actually supposed to represent. In the fashion industry, a world governed by brand hierarchy, the categorisation of luxury has remained relatively constant, although the aesthetic has changed over the decades: from the femininity of the wide skirts of Dior's New Look, to the logomania of the 1990s.

Bottetga Venetta has taken the internet and networks by storm. This bag simulates a simple paper bag and costs around 2500 dollars. How far can simplicity go? Would you buy it? On the other hand, there are the classics such as the Hermès Birkin or the Kelly Bag. Or what about a classic Chanel flagship bag?

Black will undoubtedly remain the best choice for the synonym of exclusivity and elegance. Audrey, will always be an inspiration for this kind of silent luxury that today makes more noise than ever.

Neutral colours, authenticity and classic and timeless pieces are undoubtedly ideal complements for the looks of this licensed luxury that is getting all the attention in street styles and is beginning to reign on the catwalks in 2023.